How to Find Niche Keywords

Keyword-Research

Niche keywords are the highly specific long-tail keywords that pertain to a narrow industry vertical. It’s important to optimize your site and your pay-per-click campaigns for niche keywords and not just broad, popular terms, which are often too difficult to rank for, especially as a new venture.

When you’re just getting started with a search marketing initiative—whether you’re a new affiliate marketer, new to an industry, or launching a new product—it can be very hard to predict the impact of a new search campaign, as well as to determine an attack plan for your industry niche.

Step 1: Use a Keyword Research Tool to Find Niche Keywords

Before you can get started in earnest, of course, you need to choose your niche. Let’s say you’ve decided to build an affiliate site offering organic baby product reviews. Regardless of how much you know about baby products, it’s challenging, if not impossible, to know ahead of time what keywords are going to be profitable for you.

Keyword research will help you identify a wide range of potential keyword opportunities including less obvious terms that could potentially drive traffic and sales. Since this site is a new endeavor, you don’t yet have historical data to leverage as a predictor of future performance. So you need a good basket of potential keywords to drill down on.

The Free Keyword Tool by WordStream is ideal for introductory niche keyword research:

niche keyword research for ppc

Most keyword suggestion tools only generate a brief list of terms. But you’re trying to generate a broad portfolio of keywords, including keyword variations you might not be able to come up with on your own.

As you can see, WordStream’s niche keyword tool returns hundreds of keyword ideas for the phrase “organic baby.” This is a great start. But, unfortunately, it’s very unlikely that all of these keyword suggestions will ultimately be valuable to you.

Step 2: Refine Your Niche Keyword List

A list of keywords has no inherent value—they are, in fact, just suggestions. It’s what you do with your keywords that matters. So it’s key to find an effective method of refining your list.

There are several ways to refine your keywords using WordStream’s Free Keyword Tool. 

When you add a keyword or URL, the Keyword Tool generates a comprehensive list of search queries along with their Google Search Volume:

niche keyword research keyword volume metrics

Remember, your keyword list should be as specific to you, your site, and your business as possible. Keywords are only as valuable as they are relevant to you: you don’t have to adopt every suggested term, but you should be aware of them. After all, they might indicate behaviors or purchasing patterns that can be used to inform your Display or Facebook advertising.

Step 3: Determine How Competitive Your Niche Keyword Phrases Are

Finally, you’ll need to analyze how competitive each keyword phrase is—in other words, evaluable the relative difficulty of ranking for each niche keyword. Unfortunately, relative “competiton” alone isn’t enough to conduct this sort of analysis.

Luckily, we’ve developed a proprietary algorithm that exists within the Keyword Tool as WordStream Opportunity Score (the rightmost column in the image below):

niche keyword research proprietary evaluative metrics

Once you’ve connected your AdWords account to the Keyword Tool, our algorithm is able to assess the viability of a given search query within the context of your existing PPC strategy. You can use it to weed out superfluous (or overly competitive) terms, ensuring that you only implement keywords that relate to your business.

So Keyword Research for My Niche Site Is All Set Now?

Not quite. Don’t let your niche keyword research efforts come to a dead stop at step three. Successful keyword targeting requires constant monitoring and tweaking.

You’ve invested a lot of time and energy into identifying the best niche keyword opportunities—now you can collect on that investment by consistently tracking how those keywords perform on your site and in accordance with your specific business goals. It’s important to remember that just because a keyword tool returns a keyword doesn’t mean you’ll be able to rank for it, or that the traffic it sends from search engines will end up converting. Make continual keyword research a priority and be vigilant about analyzing and acting on keyword research to improve your results.

143 Comments

  1. Ithink other web site proprietors should take this web
    site as aan model, very clean and fantastic user friendly style and design, let alone the content.
    You are an expert in this topic!

    Visit my web page: casino tax

  2. I want to convey my appreciation for your kind-heartedness giving support
    to those who should have help on in this issue.
    Your real commitment to passing the soluttion all through had been wonderfully practical and has constantly encouraged some
    individuals much like me to achieve their endeavors.
    Your new warm and helpful tips and hints entails a whole
    loot a person like me and especially to my colleagues.

    Thanks a lot; from all of us.

    Feeel free to surf to my blog post: Real money Slots

  3. I like the valuable info you provide in your articles. I will bookmark your weblog and check again here frequently.

    I’m quite certain I’ll learn many new stuff right here!Best of luck for thhe next!

    my web page: Grant

  4. Greate article. Keep writing such kind of information on your blog.

    Im really impressed by your site.[X-N-E-W-L-I-N-S-P-I-N-X]Hi there, You have done
    an excellent job. I’ll definitely digg it and in my view recommend to my friends.
    I’m sure they’ll be benefited from this web site.

    Also visit my webpage – progressive slots

  5. I like the helpful information you provide in your articles.
    I will bookmark your weblog and check again here regularly.
    I’m quite certain I’ll learn many new stuff right here!
    Good luck for the next!

    Here is my web-site: popular Game

  6. What’s up, this weekend is pleasant in support of me, as this point in time i am reading this
    great informative article here at my house.

    My website – Rubin

  7. I have to show my passion for your kindness supporting those individuals thzt muset have guidance
    on the issue. Your special dedication to getting the solution around has been quite beneficial and have really allowed
    folks much like me to arrive at their goals. This warrm and helpful useful information entails a great deal to me and a whole lot more to my fellow workers.
    Best wishes; from all of us.

    My web blog … http://Genesisonecreative.com/__media__/js/netsoltrademark.php?d=www.wikzy.com%2Fuser%2Fprofile%2F4072461

  8. Hi there, i read your blog occasionally and i own a
    similar one and i waas jjust wondering iff you get a lot off spam comments?
    If so how do you reduce it, any plugin or anything you can recommend?
    I get so muchh lately it’s driving me crazy so anyy support
    is very muh appreciated.

    Feel free to visit my blog – online players

  9. I have tto voice my gratitude for your generosity giving support to individuals that actually need guidance on this one content.
    Yourr personal commitment to passing the solution all through was particularly
    functional and have truly pemitted associates much like me too arrive at their pursuits.
    Your new valuable help signifies so much to me and especially to myy colleagues.
    Best wishes; from all of us.

    Also visit my web-site; Web Slots Games

  10. Excellent post. Keep writing such kind of info on your blog.
    Im really impressed by your blog.[X-N-E-W-L-I-N-S-P-I-N-X]Hello there, You have
    performed an incredible job. I will definitely digg it and for my part suggest to my friends.
    I’m sure they will be benefited from this web site.

    Visit my web-site: 바카라사이트주소

  11. I enjoy yyou because of every one of your efforts on this blog.Kim enjoys settung aside time for
    investigations and it is simple to grasp why. A lot of people notice all relating to the dynamic tactic you render
    very important tips andd hints via the website and eve recommend participation from others on this theme
    plus our daughter is in fact starting to learn a great deal.

    Have funn with the rest of the new year. You are always carrying
    out a terrific job.

    My website Umimedia.Tv

  12. Howdy! I could hve sworn I’ve been to this website
    before but after reading through some of the post
    I realized it’s new to me. Anyways, I’m definitely glad
    I found it and I’ll be book-marking and checking back frequently!

    my site Diego

  13. Hi there! I could have sworn I’ve been to this websie before but after checking through some
    of the post I realized it’s new to me. Anyhow, I’m definitely happy I found it and
    I’ll be book-marking and checking back often!

    my webpage … 바카라쿠폰

  14. whoahh this blog is great i really like reqding your posts.
    Keep up the good work! You recognize, many people are hunting aroound for this information, you could aid them greatly.

    Feel frwe to surf to my web-site … play Craps

  15. Thank you foor your whole work on this web site. My mum enjoys conhducting investigation and it is
    easy to understand why. We learn alll relating to the compelling
    method you give invaluable tactics via your website and
    as well as inspire participation from some other people on the article and our favorite girl is always starting to learn a lot off things.
    Have fun with the remaining portion of the year. You are always performing a glorious job.

    my web page … Popular Online

  16. Howdy, i read your blog from time to time and i oown a similar one and i was just curioous if you get a lot of spam comments?
    If so how do you protect against it, any plugin orr anything you
    can suggest? I get so much lately it’s driving me insane so any help is very much appreciated.

    My website … Bankroll means Game

  17. Hey there! I could have sworn I’ve been to this blog before but after reading through some
    of the post I realized it’s new to me. Anyways,
    I’m definitely delighted I found it and I’ll be book-marking and checking back frequently!

    Feel frse to surf to my site – https://accounts.cancer.Org/login?redirecturl=https://www.getouw.be/tellafriend.aspx?url=Http://www.wikzy.com/user/profile/4259784

  18. whoah this weblog is wonderful i like studying your articles.
    Keep up the good work! You understand, lots of persons are searching around for this information, you could help them greatly.

    Also visit my web-site: Craps online

  19. Hi there, i read your blog occasionally and i own a similar one andd i was just curious if you get a lot of spam comments?
    If so how do you prevent it, anyy plugin or anything
    you can advise? I get so much lately it’s driving me mad soo any assistance is very much
    appreciated.

    Here is my site – Play Blackjack online

  20. I like the valyable info you provide in your articles.
    I’ll bookmark your blog and check afain here regularly.
    I’m quite certain I will learn lots of new stuff right here!
    Best of luck for the next!

    My homepage: Miranda

  21. Howdy! I simply wish to give you a huge thumbs up for the great
    info you’vegot here on this post. I am returning to your web site for more soon.

    Here is my website … Nancee

  22. I want too express my respect for your kindness for persons that must have help with thzt subject.
    Your real dedication to getting the message all through
    came to be wonderfully effective and have always permitted
    employees much like me to get to their aims. Your informative guidelines denotes
    this much to me and additionally to my office colleagues.
    With thanks; from everyone of us.

    Take a look at my web site playing Online

  23. Hello! I could have sworn I’ve been to this site before but after browsing through some
    of the post I realized it’s new to me. Anyways, I’m definitely delighted I fouund it and I’ll be bookmarking and checking back frequently!

    Here is my homepage :: Dillon

  24. Hi there! I could have sworn I’ve been to this blog
    before but after browsing through some of the post I realized it’s new to me.
    Anyways, I’m definitely happy I found it and I’ll be bookmarking and checking back frequently!

    Review my web site :: Craps online

  25. Greate post. Keep posting such kind of info on your blog.
    Im really impressed by your blog.[X-N-E-W-L-I-N-S-P-I-N-X]Hey there, You have done a fantastic job.

    I’ll definitely digg it and for my part suggest to my friends.
    I am sure they will be benefited from this website.

    Feel free to surf to my blog :: Freizeitjobs.Com

  26. I have to show my respect for your kindness for people that
    really want help on this situation. Your special commitment to passing the
    message up and down appeared to be particularly functional
    and have all the time enabled employees like me to achieve their objectives.
    Your new informative guideline can mean a whole lot a person like me and substantially more to my colleagues.
    Thank you; from each one of us.

    Feel free to surf to my web-site … play game

  27. Hello there! I could hace sworn I’ve been tto this website
    before but after reading through some of the post
    I realized it’s new to me. Anyways, I’m definitely glad
    I found it and I’ll be bookmarking and checking back often!

    my web page … winning Online

  28. I like the hrlpful information you provide in your articles.
    I’ll bookmark your blog and check again here frequently.

    I’m quite sure I will learn many new stuff right here!
    Best of luck for the next!

    Also visit my page :: how to play

  29. Howdy, i read your blog from time tto time and i own a
    similar onee and i was juset wondering if you get a lot of spam remarks?
    If so how do you reduce it, any plugin or anything you can suggest?
    I get so uch lately it’s driving me maad so any help iis very much appreciated.

    Here is my page … 바카라

  30. Greate article. Keep posting such kind of information on your
    blog.Im really impressed by your site.[X-N-E-W-L-I-N-S-P-I-N-X]Hi there,
    You have done an incredible job. I’ll definitely
    digg it and in my view recommend to my friends.
    I am confident they will be benefited from this website.

    Visit my web-site; Play Online Bingo

  31. I appreciate, cause I discovered just what I used
    to be taking a look for. You have ended my four day long hunt!
    God Bless you man. Have a great day. Bye

    Also visit my web-site :: Virgil

  32. Howdy, i read your blog from time to time and i own a similar one and i was just curious if you get a lot
    of spam responses? If so how do you reduce it, any plugin or anything you can advise?
    I get so much lately it’s driving me crazy so any support is very much appreciated.

    Feel free to surf to my website skeyeball.Com

  33. I aam extremely impressed along wjth your writing skills as neatly as with the format on your weblog.
    Is that this a paid theme or did you modify it our self?
    Anyway stay up the excellent high quality writing, it is uncommon to peer a great weblog like this one thse days..

    my web blog; Monserrate

  34. Heyy there! I could have sworn I’ve been to this website before but after reading through some of the post I realized it’s new
    to me. Anyhow, I’m definitely glad I found it and I’ll be book-marking
    and checking back frequently!

    My web blog: Jerold

  35. A lot of thanks for your entire effort on this site.
    My mum lovss working on research and it’s really
    easy to see why. A numkber of us kbow all about the compelling
    means you offer good tips and tricks via this web site and even foster contribution from some other people about
    this issue while ourr girl iss without question being taught a
    lot of things. Take pleasure in tthe remaining portion of the new year.You are
    always carrying out a powerful job.

    Look at my web blog; Poker cash games

  36. I think other web site proprietors should take this web
    site as an model, very clean and magnificent user friendly sttle
    and design, as well as the content. You are an expert
    in this topic!

    Here is my homepage; Bingo Tips

  37. I want to show my admiration for your kind-heartedness for people who have the
    need for assistance with this particular niche.
    Yoour real commitment to getting the solution around became wonderfully
    helpful and has in most cases made regular people like me to realize their objectives.
    Your new helpful tips and hints means so much to me and substantially more to my fellow workers.
    Thank you; from everyone of us.

    my webpage; try Online gaming

  38. I would like to show my admiration for your kindness in support of
    all those that should have help with this particular topic.

    Your real commitment to passing the solution up and down ended up being particularly beneficial
    and have enabled guys much like me to realize their goals.
    Your new helpful guidelines entails much to me and farr more to my mates.

    Thanks a lot; from each oone of us.

    My blog post: Poker online

  39. whoah this weblog is magnificent i love studying your posts.Keep up the good
    work! You understand, a lot of persons are searching round
    for this info, you can aid them greatly.

    Take a look at my web page – Lesley

  40. Hi there, i read your blog from time to time and i own a
    similar one and i was just curious if you get a lot
    of spam comments? If so how do you protect against it, any
    plugin or anything you can recommend? I get so much lately it’s driviing me
    mad so any help is very much appreciated.

    Here is my web-site; Online pokies

  41. I have to show my affection ffor yoiur kind-heartedness
    supporting those who have the need for guidance on this question. Your special dedication to
    getting the message around had been especially invaluable and has consistently encouraged associates just like
    me to arrive at their goals. Your important help and advice entails a lot to me and far more to my mates.
    Best wishes; from everyone of us.

    Also visit my web blog – Online Game

  42. I want to convey my passion for your kinness in support of indrividuals that should hsve help
    with in this concept. Your special dedication to passing the solution all
    through had been exceptionally powerfuhl and has really madre individuals
    just like me to attain their desired goals. Yourr own informative report can mean much a
    person like me and much more to my mates. Many thanks; from each one of us.

    Here is my blog post; Online Bingo

  43. Hey there! I simply want to give you a huge thumbs up ffor the excellent info you’ve got here on this post.
    I will bbe returning to your web site for more
    soon.

    Feel free to visit my web site Fidel

  44. I’m really inspired along with your writing abilities as smartly as
    with the layout in your weblog. Is that this a paid subject
    or did you modify it your self? Either way stay up the excellent high quality writing, it’s uncommon to peer a
    greeat blog like this one nowadays..

    my site – popular online Casino

  45. I am extremely inspired along with your writing abilities aas well as with the structure
    onn your blog. Is that this a paid subject matter or did you customize it
    your self? Anyway stay up the nice quality writing, it’s rare
    to peer a great blog like this one nowadays..

    Look into mmy website … Kenny

  46. Hi there to every one, the contents existing at this web site arre truly amazing for people
    knowledge, well, keep up the nice wwork fellows.

    Feel free to surf to mmy web blog; Hildred

  47. Greate article. Keep writing such kind of information on your page.

    Im really impressed by it.[X-N-E-W-L-I-N-S-P-I-N-X]Hello there,
    You’ve done an incredible job. I will definitely digg it and personally suggest to my friends.
    I am sure they’ll be benefited from this website.

    My web-site :: Bingo Tips

  48. I have to get across my admiration for your kindness supporting those who have the need for guidance on this important niche.
    Your very own dedication to getting the mesage all over
    appears to be certainly productive and has all the time empwered men and women lke me
    to attain their endeavors. Your warm and friendly guideline means
    so much a person like me andd especially to my colleagues.
    Warm regards; frm all of us.

    Review my website – Casino business

  49. Thanks for all of the labor onn this web page.
    Debby takes pleasure in making time ffor internet research and it is simple to grasp why.
    Most of us notice all concerning the dynamic
    mode yyou render helpful tactics by means of your web site and
    cause contribution from the others on the matter plus our child has alays
    been studying a lot of things. Take pleasure in the remaining portion of the year.
    You have been conducting a really great job.

    Alsso visit my homepage … http://Www.Sentryselectinvestments.Biz/

  50. Hey! I could have sworn I’ve ben to this website before
    but after browsing through some of the post I realized it’s
    new to me. Anyways, I’m definitely glad I found it and I’ll
    be book-marking and checking back frequently!

    Feell free to surf to my blog post :: Winning online

  51. Hi there, i read your blog from time to time and i own a similar one and i was just wondering if you get a lot of spam feedback?

    If so how do you stop it, any plugin or anything you can suggest?
    I get soo much lately it’s drivin me crazy so any help is very
    much appreciated.

    my page – casino business

  52. I’m really inspired along with your writing talents as neatly as with the format for your weblog.
    Is that this a paid topic or did you customize it your self?
    Anyway keep up the excellent high quality writing,
    it’s uncommon to look a nice weblog like this one these days..

    Check out my homepage Popular Game

  53. I take pleasure in, result in I discovered exactly what I was looking for.
    You’ve ended my 4 day long hunt! Good Bless you man. Have a nice day.
    Bye

    Also visit my webpage: Renaldo

  54. Hey! I could hzve sworn I’ve been to this website before but after brfowsing through some of the post Irealized it’s new to
    me. Nonetheless, I’m definitely glpad I found it and I’ll be book-marking
    and checking back frequently!

    Heere is my web page … Melisa

  55. I am really inspired together with your writing skills as
    well as with the layout on your weblog. Is that this a
    paiid theme or did you modify it yourself? Anyway stay up the nice
    high quality writing, it’s uncommon to lopk a nice weblog like this one nowadays..

    Also visit my blog post … Common Poker

  56. Hello! I could have sworn I’ve been to this blog
    before but after browsing through some of the post I realized it’s
    new to me. Nonetheless, I’m definitely delighted I found it and I’ll be
    bookmarking annd checking back often!

    My webpage: Play casino

  57. Hello! I could have sworn I’ve been to this blog before but
    after checking through some of the post I realized it’s new to me.
    Anyhow, I’m definitely delighted I found it and I’ll be bookmarking and checking back often!

    my web-site … Vernell

  58. I don’t even know hoow I ended up here, but I thought this post was good.
    I don’t know who you are but certainly you’re going to a famous blogger iif you aren’t already 😉 Cheers!

    my webpage – slots Games

  59. A lot of thanks for all of your labor on this web site.

    My niece loves engaging in investigations and it’s easy tto understand why.

    A lot of people notice all regarding the dynamic mode you convey
    simple things through this web blog and as well as inspire participation from others on the matter plus our favorite
    child is certainly becoming educated a whole lot.
    Enjoy the rest of the year. You’re the one carrying out a dazzling job.

    my page … games Wins

  60. Hi, i read your blog from time to time and i own a similar one and i was just
    wondering iff you get a lot oof spam feedback?

    If so how do you prevent it, any plugin or anyhing you can suggest?
    I gett so much lately it’s driving me insane so aany assistance iis very much appreciated.

    Also visit my web blog :: slots Games

  61. I think other web-site proprietors should take this site as an model, very clean and great user friendly style
    and design, let alone the content. You’re an expert in this topic!

    Here is my web-site :: Slot Games

  62. Greate pieces. Keep posting such kind of info on your
    site. Im really impressed by your blog.[X-N-E-W-L-I-N-S-P-I-N-X]Hey there,
    You’ve done an incredible job. I will definitely digg it and for my part suggest to my
    friends. I’m confident they will be benefited from
    this site.

    Here is my web page – Common Poker Conspiracy

  63. I am really impressed with your writing abilities as
    neatly as with the sstructure to your weblog. Is this a paid
    theme or did you modify it your self? Anyway stay up the excellent quality writing,
    it is rare to look a great weblog like this one nowadays..

    Feeel free to visit my site – online casino games

  64. I would like to show my appreciation for your generosity ffor men who actually need help with in this subject.
    Yourr special dedication to getting the message across became definitely important and have in every case helped guys like me to get to
    their targets. Your new valuable information means a whole lot a person like me and substantially more to my
    mates. Warm regards; from all of us.

    Visit my blog … Hollingsead.Com

  65. I wish too convey my passion for your kindness in support of women who actually
    need assistance with the topic. Your special commitment to getting the solution along appeared to be astonishingly useful
    and havee in most cases enabled women just
    like me too get to their aims. The helpful publication signifies much a person like mme and a whole lot more
    to my mates. Thanks a lot; from everyone of us.

    my blog … Images.Google.Ad

  66. I like the valuable information you provide inn your articles.
    I’ll bookmark your weblog and check again here regularly.
    I’m quite sure I will learn a lot of new stuff right here!

    Best of luck for the next!

    My website :: John

  67. Thank you for all of yohr work on this website.
    Betty delights in carrying out internet research and it’s really easy to understand why.

    My spouse and i hear all relating to the powerful mode you convey sensible
    tactics on your web blog and in addition recimmend contribution from other ones on this concept plus our own daughter is certainly learning a lot of things.
    Take pleasure in the remaining portion of the new year.
    You are always performing a glorious job.

    Check out my website; governor of poker

  68. Thank you for every other wonderful post.
    The place else could anybody get that kind of information in such a perfect manner of writing?

    I have a presentation next week, and I’m at the
    search for such information.

    Also visit my homepage – Buy CBD

  69. I’m extremely inspired together with your writing abilities and also with the format in your blog. Is that this a paid topic or did you modify it yourself? Anyway stay up the excellent quality writing, it is uncommon to look a great blog like this one today.

Leave a Reply

Your email address will not be published. Required fields are marked *