Ask a marketer or business owner what they would like most in the world, and they’ll likely tell you “more customers.” What often comes next to customers on a company’s wish list? More traffic to their site. There are many ways to increase traffic to your website, and in today’s article, we are going to look at 25 of them, including several ways to increase site traffic for FREE.
This one is so obvious, we’ll look at it first. Paid search, social media advertising, and display advertising (try our Smart Ads Creator !) Are great ways to attract visitors, build your brand and get your site in front of people. Adjust your paid strategies to suit your goals: do you just want more traffic or are you looking to increase conversions as well? Each paid channel has its pros and cons, so think carefully about your goals before reaching for your credit card.
If you are hoping that more traffic to your site will also lead to more sales, you will need to target high commercial intent keywords as part of your paid search strategies. Yes, the competition for these search terms can be fierce (and expensive), but the payoffs can be worth it.
2. Be social
It’s not enough to produce great content and hope people find it – you have to be proactive. One of the best ways to increase traffic to your website is to use social media to promote your content. Twitter is great for short, eye-catching (and tempting) links, while the Google+ promotion can help your site show up in personalized search results and looks especially effective in B2B niches. If you are a B2C product company, you might find great adherence with image-rich social sites like Pinterest and Instagram. Here are some more tips for getting the most out of social media marketing.
Image via Pascale Communications
3. Mix it up
There is no magic formula for content marketing success, despite what some would have you believe. For this reason, vary the length and format of your content to make it as appealing as possible to different types of readers. Interleave shorter blog posts and news based with long content as well as videos, infographics, and the elements focused on data for maximum impact.
4. Write compelling headlines
Headlines are one of the most important parts of your content. Without a compelling title, even the most comprehensive blog post will go unread. Master the art of writing headlines. For example, the editors at BuzzFeed and Upworthy often write more than twenty different headlines before finally choosing the one that will generate the most traffic, so think carefully about your headline before clicking “publish”.
5. Pay attention to on-page SEO
Think SEO is dead? Think again. Optimizing your content for search engines remains a valuable and useful practice. Are you making the most of the alt text in the image? Do you create internal links to new content? What about the meta descriptions? On-page SEO optimization doesn’t have to take forever, and it could help increase your organic traffic.
6. Target long tail keywords
Your basics of words key to strong intention and popular keywords are covered? Then it’s also time to target the long-tail keywords. Long-tail keywords make up the majority of web searches, which means if you don’t target them as part of your paid search or SEO efforts, you’re missing out.
Image via thegardensofeden.org
7. Start blogging as a guest
Before I say it, no, the real guest blogging is not dead, despite what you may have heard. Securing a guest post on a reputable site can increase blog traffic to your website and help build your brand further. Be warned, however – the standards for guest blogging have changed dramatically over the past eighteen months, and spam tactics could carry stiff penalties. Proceed with caution.
8. Invite other people to the guest blog on your site
Guest blogging is a two-way street. In addition to posting content on other blogs, invite people from your niche to blog on your own site. They are likely to share and link to their guest post, which might attract new readers to your site. Just make sure that you only post high-quality original content with no spam links, as Google is preying on low-quality guest blogs.
9. Go after referral traffic
Rather than trying to persuade other sites to link to you (a tedious and time-consuming process), create content that begs to be linked.
When Larry wrote about the proverbial kick to the teeth eBay took from Google’s Panda update, we managed to get a link from Ars Technica in the Editor’s Pick section with links to the New York Times and National Geographic. Not too shabby – and neither did the spike in referral traffic. Find out what types of links send a lot of referral traffic, and how to get them, in this article.
Just make sure you focus on getting a natural flow of referral traffic from reputable sites. Otherwise, you may incur a Google penalty.
10. Post content on LinkedIn
LinkedIn has become more than a way to find another job. The world’s largest professional social network is now a valuable publishing platform in its own right, which means you should regularly post content on LinkedIn. This can increase traffic to your site, as well as increase your profile within your industry, especially if you have a moderate to a large audience.
11. Implement schema microdata
Implementing a schema (or another microdata format) on its own won’t necessarily increase traffic to your website, but it will make it easier for search engine bots to find and index. your pages. Another benefit of using schema for SEO is that it can lead to better, rich site snippets, which can improve click-through rates.
12. Internal link
The strength of your link profile isn’t just determined by the number of sites that refer you – it can also be affected by your internal linking structure. When creating and posting content, be sure to keep an eye out for internal linking opportunities. This not only helps SEO but also results in a better and more useful experience for the user – the cornerstone of increasing traffic to your website.
13. Interview industry thought leaders
Do you think interviews are only for great players? You would be amazed at how many people will want to talk to you if you just ask them. Send emails requesting an interview to thought leaders in your industry and post the interviews on your blog. Not only will name recognition boost your credibility and increase traffic to your website, but the interviewee will also likely share the content as well, expanding their reach.
Image via business2community.com
14. Don’t neglect email marketing
So many businesses are focused on attracting new customers through content marketing that they are forgetting more traditional methods. Email marketing can be a powerful tool, and even a moderately successful email explosion can lead to a significant increase in traffic. Just be careful not to bombard people with incessant emails about every update for your business. Don’t overlook the power of word-of-mouth marketing either, especially from people who already enjoy your products or services. A friendly email reminder about a new service or product can also help you increase your traffic.
15. Make sure your site is responsive
The days when Internet browsing was done exclusively on desktop computers are long gone. Today, more people than ever are using mobile devices to access the web, and if you force your visitors to pinch and scroll your site, you’re essentially telling them to go somewhere else. Even if you have a basic website, you still need to make sure it’s accessible and comfortably viewable on a range of devices, including small smartphones.
16. Make sure your site is fast
Have you ever found yourself waiting thirty seconds for a web page to load? Neither do I. If your site takes forever to load, your bounce rate will be very high. Make sure that your pages are as technically optimized as possible, including the size of image files, page structure, and functionality of third-party plugins. The faster your site loads, the better.